Pay-per-click marketing is an advertising method that enables you to buy search engine placement by bidding on keywords or phrases. When people search using your chosen keywords, and you have bid an amount that will place you on a page a user is looking at, your ad will appear in the sponsored listings to the right or above the organically-placed websites, regardless of how your site ranks on any search engine.
Pay-per-click marketing is an advertising method that enables you to buy search engine placement by bidding on keywords or phrases. When people search using your chosen keywords, and you have bid an amount that will place you on a page a user is looking at, your ad will appear in the sponsored listings to the right or above the organically-placed websites, regardless of how your site ranks on any search engine.
But why Pay Per Click or Search Engine Marketing? Let’s get the basics cleared..!
If you aren’t organically at the top of the search engines and you are a business that relies on your website for business, then you have to use PPC to draw in visitors to your website.
PPC ads are paid ads which show up at the top or the sides of search engine listings and are sometimes called “Sponsored Listings.” They also are placed on websites and other search engines associated with the search engine you are doing your marketing on.
Should I continue PPC after I have good organic placement?
The answer is yes! There are many reasons. Number one is you cannot guarantee that your organic placement will stay at the top. There are always other competing companies who will inevitably do their own SEO work to get ahead of your company.
Sometimes a competitor will wind up in the news and all those news stories will show up before your company’s listing. You could wind up on the second or third page for a month or two. Not only that, sometimes you drop down the organic list for no apparent reason at all.
This can really hurt sales and is sometimes not noticeable right away, unless you are checking Google and Bing every day for your keywords. However, if you are always running a PPC campaign to supplement your organic listings, you’ll see your company name more than once on the screen. It also guarantees that no matter what happens with your organic placement, the keywords used on your PPC campaign will always be there.
Just Pay to Google. That’s it!!! IT’S NOT THE CASE
It’s not as easy as signing on to Google and giving them your credit card. You can do that but you will be wasting thousands of dollars for very little results. Just like SEO, PPC is almost an exact science and it changes frequently as well.
For instance, there is keyword research, writing ad copies, tracking analytics, determining the return on investment (ROI) for each campaign, and any of the other tasks that attend pay-per-click campaigns.
Questions to ask before you begin Using PPC
Before investing a lot of time and money into a PPC service, you may want to review a few different PPC Management services to determine which is the best one for you. If you choose to do it yourself you can gauge your readiness by seeing if you can answer these basic question:
• How many searches are conducted each month through the search engine for which you’re considering a PPC program for the keywords you have chosen?
• What is the competition versus the number of searches for each keyword you have selected?
• Does the search engine have major partners or affiliates that could contribute to the volume of traffic you’re hoping to get?
• Do you have control over where your listing appears on the search engine?
• Can you choose to have your listing withheld from affiliate searches or websites?
• Can you limit the amount you spend by day or by a particular search?
• Do you know what your PPC campaign budget will allow?
• Do you have time to learn PPC in depth?
• Do you have the time to monitor your PPC campaign daily?
You need to think of these before you start. If you cannot answer the questionnaire with reasonable certainty that you can handle the task, it is more cost effective to have a professional run your PPC campaign.
Sumber: http://www.articledirectoryusa.com/article/category/internet-business/ppc-advertising/pay-per-click-is-it-for-me/
Pay-per-click marketing is an advertising method that enables you to buy search engine placement by bidding on keywords or phrases. When people search using your chosen keywords, and you have bid an amount that will place you on a page a user is looking at, your ad will appear in the sponsored listings to the right or above the organically-placed websites, regardless of how your site ranks on any search engine.
But why Pay Per Click or Search Engine Marketing? Let’s get the basics cleared..!
If you aren’t organically at the top of the search engines and you are a business that relies on your website for business, then you have to use PPC to draw in visitors to your website.
PPC ads are paid ads which show up at the top or the sides of search engine listings and are sometimes called “Sponsored Listings.” They also are placed on websites and other search engines associated with the search engine you are doing your marketing on.
Should I continue PPC after I have good organic placement?
The answer is yes! There are many reasons. Number one is you cannot guarantee that your organic placement will stay at the top. There are always other competing companies who will inevitably do their own SEO work to get ahead of your company.
Sometimes a competitor will wind up in the news and all those news stories will show up before your company’s listing. You could wind up on the second or third page for a month or two. Not only that, sometimes you drop down the organic list for no apparent reason at all.
This can really hurt sales and is sometimes not noticeable right away, unless you are checking Google and Bing every day for your keywords. However, if you are always running a PPC campaign to supplement your organic listings, you’ll see your company name more than once on the screen. It also guarantees that no matter what happens with your organic placement, the keywords used on your PPC campaign will always be there.
Just Pay to Google. That’s it!!! IT’S NOT THE CASE
It’s not as easy as signing on to Google and giving them your credit card. You can do that but you will be wasting thousands of dollars for very little results. Just like SEO, PPC is almost an exact science and it changes frequently as well.
For instance, there is keyword research, writing ad copies, tracking analytics, determining the return on investment (ROI) for each campaign, and any of the other tasks that attend pay-per-click campaigns.
Questions to ask before you begin Using PPC
Before investing a lot of time and money into a PPC service, you may want to review a few different PPC Management services to determine which is the best one for you. If you choose to do it yourself you can gauge your readiness by seeing if you can answer these basic question:
• How many searches are conducted each month through the search engine for which you’re considering a PPC program for the keywords you have chosen?
• What is the competition versus the number of searches for each keyword you have selected?
• Does the search engine have major partners or affiliates that could contribute to the volume of traffic you’re hoping to get?
• Do you have control over where your listing appears on the search engine?
• Can you choose to have your listing withheld from affiliate searches or websites?
• Can you limit the amount you spend by day or by a particular search?
• Do you know what your PPC campaign budget will allow?
• Do you have time to learn PPC in depth?
• Do you have the time to monitor your PPC campaign daily?
You need to think of these before you start. If you cannot answer the questionnaire with reasonable certainty that you can handle the task, it is more cost effective to have a professional run your PPC campaign.
Sumber: http://www.articledirectoryusa.com/article/category/internet-business/ppc-advertising/pay-per-click-is-it-for-me/
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